Illustrative scenarios, not competitor averages. Lead spend only; excludes home policies and sales-team costs.
How the numbers work
Shared example: 100 leads × $6 = $600. One auto customer acquired: $600 ÷ 1 = $600.
Pipeline Labs example: 100 leads × $45 = $4,500. Twenty auto customers acquired: $4,500 ÷ 20 = $225.
At $45 per lead, an 18%–23.8% lead-to-bind rate gives roughly $250–$189 per auto customer. Actual results vary by market, lead mix and follow-up.


